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Empathy with foreign customers to improve their intercultural communication and increase your chances of getting more sales. Therefore, we will have a closer look at empathy.

What is empathy?

Empathy is the ability to put position of another person and understand their point of view.

Empathy is a key element of good intercultural communication.

First, let's look at what empathy is not …

Empathy versus sympathy

Empathy is sometimes compared sympathetically.

However, there is a difference between the two. And from the perspective of international business, in my opinion, empathy does not have many similarities sympathy.

Empathy is about seeing the differences and understanding the other person, situation, how he thinks and how he reacts.

In business situations usually empathize with someone without compassion.

And this helps to build strong business relationships with international clients.

Objectivity In Cross Cultural Empathy

What happens when you have trouble finding empathy for international clients?

Well, the reason that people encounter difficulties in understanding foreign markets is often linked with the barriers between cultures.

In international sales, intercultural communication can bring instant barriers making it difficult to empathize.

The problem occurs when their own cultural responses rush the front. This is when you lose your objectivity.

To identify with different cultures that need to make sure they do not have any of their own cultural filters blocking your intercultural connection. And if you are still having trouble working toward empathy, simply:

• Shift their thinking towards greater objectivity – this is usually all you need.

Curiosity leads to understanding

Once the mind is open to understanding different cultures, it is easy to move down the road towards finding empathy with their international clients.

And what does that do to find empathy?

• Just being curious
• Ask questions, many questions
• Keep your objectivity, so you can dig deeper to really understand what makes your international customers tick.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.

Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

Queensland Transport – Fatal 4 – Speeding (Australia)